The official Bob Marley brand exists, and has been on the market since 2016. It’s called Marley Natural and it’s a line of premium products which are said to be made with conscience, authenticity and a genuine respect for the nutritious benefits of nature. Amongst their products we can find cannabis flowers, accessories and personal care items. All from a responsible origen and inspired by authenticity. “A reflection of Marley’s ethos that integrates the goodness of nature with the belief in the positive potential of the herb.”
At Marley Natural they promote positivity, connectivity and personal transformation. The lifestyle in which they believe is inspired by the vibrant energy of Jamaica. If you dive into their website you will find various product categories. Different types of cannabis “produced with a deep respect for wellbeing and the positive potential of the herb to heal and inspire.” The user can buy the flower whole, pre-rolled cannabis cigarettes and vaporizers.
We can also find all types of smoking accessories, “ A new focus on the ritual of smoking”: glass pipes, ashtrays, grinders…. Another range of Marley Natural products are related with body care, “made with nutritious hemp oil and Jamaican botanicals to improve your skin care regime.” However, these cannot be bought through the website, but in selected shops in the US, since the headquarters of this exclusive brand is Seattle, Washington.
This cannabis brand was born on the 71st anniversary of reggae legend Bob Marley´s birthday in February 2016. Many members of his family are involved in the running of the company, including Stephen Marley and Rohan Marley. Cedella Marley is the spokesperson of the company. In their social networks they have nearly 750.000 followers on Facebook, with 164.000 on Instagram and 106.000 on Twitter.
On their website we can read lots of news related to cannabis in the US and Jamaica, thanks to their blog, which keeps readers interested in cannabis up to date with cannabis news. How the war on drugs is especially focussed on racialized people, and specifically women... The way in which cannabis affects the creative process. That cannabis and wellbeing have gone hand in hand since the most ancient civilisations and until modern times has been used to promote good health and to calm the mind. And we can also read recipes of the same Cedella Marley, through her book, Cooking with Marijuana.
In addition to the shop and the blog, we find the Rise Up section, a social impact program that supports philanthropic groups in the US and Jamaica. Its objective is to “empower people to make positive progress towards a brighter future and help communities that have been damaged by the prohibition of cannabis.“
Some of the projects that fall under the umbrella of Rise Up are Defy Ventures, a training and employment program for people with a criminal record in the US, and O Farm Up Jamaica, which gives an opportunity for students to have practical experience in agriculture. Because, as Bob Marley said “The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.”